A video blog was created on the most visited sports site in Spain, www.marcas.es. Journalists from the site's publisher were sent to the World Cup to cover the event. They broadcast key events from the competition via their mobiles so that ordinary fans could then view them through the video blog. This use of technology allowed the journalists to go to placed that no other media could, suprising and engaging both the potential and current clients.

More than 960, 000 video files were downloaded from the blog. More than 90 million logo exposures were achieved in Marca.es. The campaign proved so popular the technology vendor had to double the broadband capacity. The campaign also received an award for Innovation for Creativity in Technology as part of the Global Mobile Marketing Association (November 28, 2006 in Los Angeles.