Typically, most agencies default to submitting a jaded perspective of advertising. They have forgotten how hopeful they were when they first got into the business. They have forgotten the thrill of a great idea. Most of the videos focus on the negative aspects of clients, briefs, research and agency life. Leo Burnett used the blissfully ignorant intern as a metaphor for the agency's unwavering passion and reverence for killer ideas, and, in doing so, reminded us all why we all got into this crazy business.

$5,000 budget stretched to the limit. Shot in-house. Written and produced in 2 weeks.

Leo Burnett beat out 14 other agencies to win Agency of the Year 2015.