Final Cut is a nightmare for creatives and agency producer. The instructions take a load of hours just to learn the basics of this indespensable editing program. How to make it more user friendly, then?The one.to.one ideaFinal Cut Rap. For the first time ever, a piece of instructions become a piece of entertainment. Sent it by mail to each creative and producer of the italian brench of Leo Burnett, the idea quickly became a phenomenon throughout our network.

The one.to.one idea.Final Cut Rap. For the first time ever, a piece of instructions become a piece of entertainment.