Dubai Lynx

The Interview

DIGITASLBi, Dubai / MASTERCARD / 2017

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Overview

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Credits

OVERVIEW

Background

Summers in the Middle East can be long and dry - there is not a whole lot to do, so families tend to travel.

There is one happening place, however - Atlantis, The Palm Dubai. And the best part about it is that it has a big waterpark where people of all ages can escape the heat.

During this time of year, a lot of people from the UAE and Saudi Arabia visit Atlantis, The Palm. Mastercard partnered with them, offering an exclusive bundle for any bookings made using Mastercard's credit cards.

Our brief? Promote this exclusive offer with Atlantis and help increase sales, emphasizing all the amazing thing you can do there.

Description

What’s the best way to find out about all the great things Atlantis, The Palm, Dubai has to offer? By asking a family who are staying there!

In this fun film, an intrepid interviewer speaks to a family and hears it first-hand – while they race down a variety of thrilling waterslides.

In the first scene, he points a microphone at his first interview subject, who promptly shoots down a waterslide, screaming out his answer. His screams are translated, quite eloquently in the subtitles below.

A similar scene repeats itself as the interviewer proceeds to ask various other family members the same thing. But each response he gets is an ear-splitting scream.

Thanks to the subtitles throughout that help us make heads and tails of the screams, we find out about the spas, restaurants and amazing activities at Atlantis, The palm, Dubai.

Execution

Rather than a highly polished piece of film, we set out to create something all together more approachable. And all the more fun for it!

The film was shot in one day, and edited in a few. Overall, this project had a tight turnaround and a very small budget for production. We made the most of this and used the low production look to our advantage, making it a part of the idea.

We placed the video on Mastercard's Facebook page, both for KSA and UAE. Within a week, the video went viral, reaching over 6 million views.

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