In Taiwan, it’s very easy to get a cup of coffee because almost every street have more than one store selling coffee, including tea stands, coffee shops and even convenient stores.

Nescafe (three in one coffee) Taiwan had not communicated to consumers for a long time. Youngsters didn’t buy Nescafe three in one coffee and even thought Nescafe is an irrelevant old brand.

Therefore, Nescafe wanted to reconnect with youth to raise brand awareness and brand preference between them.

3/14/2016 Video and Website Launch

The video and website launch, share the video could get a chance to draw the Jammer Mug.

3/18.19, 3/26.27, 4/2.3 Zero Reception Cafe Open

Zero reception cafe store which could accommodate 20 people from 11:00-21:00 at the shopping district.

People could play the real friend challenge to get a cup of free coffee, and once they sit in the store and put their smartphones into the Jammer Mug, they could experience a “real” good time without interferences.