As of yet, full quantitative results are not available, but general indicators are positive ,­as per our annual Christmas range mailings  - where results have always met targets.(The previous year's range mailing achieved a 12.5% response rate by internet and post. Last year's responders on average, selected 3 out of the 8 titles that they were interested in purchasing. 17.3% of responders provided us with email addresses where previously they had declined.)