For those on the mainland of the United States, the island life of Hawaii is considered peaceful, laid back and counter to the “rat race” of landlocked cities. For our mini docuseries, we selected Hawaiian islanders who we felt were living this life to the fullest—those who put their passions and purpose ahead of possessions. We felt the best way to reach the target of younger millennials who shared these views was to showcase the ultimate examples of people living their best life, and showcase the Hyundai Kona as a partner in that pursuit.

The viewer joins influencer and travel vlogger Sam Potter (@CaptainPotter) on a drive in the Hyundai Kona to meet Alicia, an underwater photographer and free diver living in Kona to share their views on living with purpose and chasing their passions. Together they tour the island as she tells her story of how she came to find her purpose in life and what living “The Kona Way” means to her.