Cannes Lions
SMUGGLER, Los Angeles / CALVIN KLEIN / 2022
Overview
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Credits
Execution
The Language of Calvin Klein, a multimedia campaign furthering the brand’s exploration of self-expression through the words we speak and the clothes we wear. Photographers Renell Medrano and Hong Jang Hyun and director duo, rubberband captured an international cast of artists, creatives and thinkers. Vignettes of each talent capture individual expressions of language in the real world: reciting routines, daydreaming out loud, putting pen to paper, talking to yourself, letting it out to a stranger, pausing to think, poetry, storytelling.
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