We used a simple but humorous visual design - a rushing lobster motorcycle. The curled claw and tail of the lobster are the wheels, and the swimmerets make the wheel hubs. The other crisscrossing arms and head of it form the body of the motorcycle. The eye of it turns into the light of the motorcycle. Thus, the self-delivering lobster’s image expresses the freshness and efficiency of the delivery service of our client.

We used a simple but humorous visual design - a rushing lobster motorcycle. The curled claw and tail of the lobster are the wheels, and the swimmerets make the wheel hubs. The other crisscrossing arms and head of it form the body of the motorcycle. The eye of it turns into the light of the motorcycle. Thus, the self-delivering lobster’s image expresses the freshness and efficiency of the delivery service of our client.

For the last three months, the brand awareness of Yi Wei Xun Xian Fresh Seafood Delivery has been enhanced by 69%. It also gained tens of thousands of new customers.