Creative idea:

We designed a useful tool that people can use for a very long time. An object that has the potential to become a vintage object many years from now.

That’s why we created ‘the love opener’. A simple and subtle heart-shaped beer bottle opener. And although it’s a simple idea, many hours were spent to make it work.

In the end 80 000 love openers were produced.

Potential for industry impact :

We decided to give away 1 love opener per case of Cristal. Therefore 1 simple print ad was produced (in a market where big multinationals like AB Inbev are putting ridiculously large budgets in ATL and POS media). All the rest was word of mouth.

Design elements and their integration: The design started from a classic beer opener. We simply modified the opening area to a heart-shaped form.

Materials, style elements, design choices : Cristal is a no bullshit, straight-forward beer. The materials had to reflect the same. Stainless steel, engraved logo. Nothing more, nothing less.

Design development and process : Although its design is very simple, the tool had to work o. That’s why multiple 3D-prints and simple opening-mechanism ideas were needed to make sure Love Opener could remove a cap from a beer bottle in a fluent way.

80 000 were made and sampled together with crates (containing 24 beers).

Value added to brand : Thanks to The Love Opener Cristal fans had a tool to start a conversation about Cristal with their fellow beer drinkers, promoting it even more and so becoming brand ambassadors.

Value for consumer : Thanks to The Love Opener Cristal fans had a tool to start a conversation about Cristal with their fellow beer drinkers, promoting it even more and so becoming brand ambassadors.

Reach/cultural impact : The Love opener increased the number of brand ambassadors in Limburg, making it even harder for the big beer companies to penetrate the local market.