In Japan there is a tradition to raise carp banners called KOINOBORI on Children’s Day, in hope that children will grow strong and healthy. The areas struck by the Great East Japan Earthquake are specially known for these KOINOBORI. The shape of the iconic Coca-Cola bottle and the corporate colors red, white and black inspired us to create a KOINOBORI-designed wrapping. The bottles were wrapped with traditional Japanese paper—designed in a pop manner using corporate colors—and twisted at the bottleneck to make them look like fishtails of the carps. We also added eyes to finish off the carp wrapping.

Design elements consist of the Coca-Cola art bottles and wrapping paper in corporate colors of red, black and white. Paper selected was traditional Japanese quality paper that would enhance the bottle shape when twisted and wrapped.

Nine different designs were created and displayed in a department store in August 2015 during their Art & Creation Festa period. The original art bottles were given out to those who donated in the charity program.

- Through the charity project to encourage art and creation for the children in the earthquake-struck regions, Coca-Cola’s brand image was enhanced

- Donations were handed over to ‘Home of Art for Kids’, a joint project between Tohoku University of Art and Design and Kyoto University of Art and Design.