Situation

With the recently launched Samsung Galaxy S9 and S9+, the Super Low Light feature makes it possible to capture photos without thinking twice – no matter the time of day.

Brief

Bring to life the Galaxy S9|S9+ Low Light camera feature in the flagship Samsung SES stores in a way where customers can physically interact with it, and learn about it, whilst making sure they have fun experiencing it too.

Objective

Drive ongoing conversion and consideration, building brand desire with relevant instore activity to maintain ongoing engagement.

Budget

$80k (Australian)

Scale:

500 Books in total

Unless you’re a professional photographer capturing photos at night has always been a challenge.

We published a Low Light Book which showcased a collection of night photography commissioned from local night photographers only shot using using the Galaxy S9|S9+.

We also submitted photos taken by various Samsung Store Team Members giving them first hand knowledge about the Low Light feature.

In the book we included tips and tricks and locations across Australia for the perfect night shot.

The cover also had an interactive element where you could test the difference in clarity using acetate film. The cover itself demonstrated the difference in light when removed.

We also used a number of photographs to display as FAB frames and posters across our Samsung Stores in Australia.