Google is synonymous with search. People are extremely dependent on Google search and its auto correct functions. They often deliberately misspell search terms, because they know Google will guide them to the right answer.

Through disruptive use of Google Adwords, we created Samsung S6Edge+ communication in a manner that emulated Google's auto correct suggestion.

To do this, we aggressively bid on all apple and iPhone related keywords on Google.

Every time a person typed anything remotely associated with iPhone 6S, Google would throw up an ad on the top that emulated the Google auto-correct feature.

For example, a search for the keyword 6s on Google would show

“Did you mean the Samsung Galaxy S6" in the result.

The Apple iPhone 6s was launched on September 9, 2016. Between 7th-11th September 2015, we hijacked all apple and iPhone related search keywords.

SEM - Ad Extensions, GDN Video Promotion, Google Sponsored Products, Remarketing, and Cookie Targeting

YOUTUBE - First View / first Impression/ Masthead

FACEBOOK – Impact Properties, Target Competition

TWITTER – Lead Generation card, Brand TPN Roadblock

MOBILE – Exclusive Edge + zones on Apps/ HotStar/ News sites

During this 5-day period, there were 2.4 Million searches made around iPhone 6S on Google Search. Out of which 2 Million searches saw Samsung S6Edge+ ads. Giving us a whopping 82% Share of Voice (SOV)

The activity not just grabbed eyeballs, but also resulted into 15,000 ad clicks. Which was 100% more clicks than pre-activity period.

‘Buy Now’ button clicks rose to 240 clicks, during the 5 day period, which was a 165% more clicks than pre-activity period

Social media, tech media & marketing media all lapped up our Guerrilla idea. The activity got extensive free media coverage from leading tech websites like Business insider; Scoop Whoop; BGR; Mad Over Marketing and many more.