We made a unique sweepstake in the world (trough our tombolas) were every single chilean participated for free using their ID number as their lottery tickets, and giving them the chance to win CL $10.000.000 each in seven different draws.

During four days, we made seven draws were live broadcasted trough different nationals TV channels. In each draw, we gave away CL$10.000.000 to seven random chileans using their ID numbers as their lottery ticket.

The winners could claim their prices in the Polla Chilena's offices just with their DNI in anytime after the draw.

Timeline: We launched the campaign one week before the draws, using a TV commercial, outdoor billboards, press and we supported the campaign with social networks as well.

- Placement: We broadcasted (live) the draws in open TV channels.

- Scale: The idea reached 100% of chilean citizens. In each draw, the whole national press covered the event, and the hashtag #LaSuerteDeSerChileno was trending topic in each draw.

- The brand got 300% of engagement in an ‘advertising saturation season’ (We made the events in the christmas’ week).

- 100% of people was impacted, and the brand sales grew up 23%.

- In a country with 17.000.000 of population, we got 15.000.000 views on internet.

- Finally, ‘Polla Chilena de Beneficencia’ became in a “national brand” and the sweepstake "The Luck of Being Chilean" turned into a national milestone.

Today, the sweepstake will be make every year. So, every chilean is waiting anxiously the next sweepstake to be held at the end of 2016.