We chose one of the main newspapers of our country, but we didn´t want to publish the traditional advertising.

We took the cover and we transform it in a big lottery scrape ticket with the possibility of winning a real prize and at the same time communicating the new range of scrape tickets of Polla Chilena.

This launch was considered one of the most successful in the story of the company, reporting sales increase above 45% in comparison to the previous launch and a 76% in relation to last year launch.

We were able to transfer the emotion and excitement of scraping a lottery ticket to a mass media.