Before launching, we had the song that the jingle was based on, played on radiostations to make it popular again.During the launch we had the spot’s singers perform in TV and radio programs.They also sung out in the street.The spot’s protagonist appeared on the front page of the most popular newspaper.On subway platforms, when people passed by in front of our panels, a sensor was activated and played the song.

The Brand Index for Games of Chance in the month of June granted Polla4, six (6) points in advertising Top of Mind and four (4) points for Brand Top of Mind. (*1) Source: Brand Index Games of Chance July 2006