Cannes Lions
J. WALTER THOMPSON, Mumbai / MONTE CARLO / 2017
Overview
Entries
Credits
Description
Introducing, the Massage Tee from Monte Carlo. It is the perfect tool to get the perfect massage. Based on the science of reflexology, the Massage Tee pinpoints the exact places needed to be massaged to give relief from pain and fatigue. The different pressure points are colour-coded to make sure that there’s hardly any chance of error. So, no matter who’s massaging, you always get the perfect, relaxing massage. Besides standard sizes, the Massage Tee is customisable to help people of different body types get relief.
Execution
The design process of the Massage Tee started with collaboration with physiotherapists and reflexologists. Once the pressure points were identified, they were precisely adapted across different sizes. Colour-coding and labelling were the next steps. We chose premium Indian cotton fabric to give the T-shirts a comfortable feel. The packaging can is made of wood with a glossy finish.
Outcome
The Massage Tee is available in over 2000 Monte Carlo stores across the country. It is also available via Monte Carlo’s web store and on online marketplaces. Over 1,20,000 Massage Tees have been sold since the launch of the product.
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