The Challenge:

Fast food is an incredibly competitive category, with an ever-increasing number of brands jostling for attention. In 2015 we were outspent, overwhelmed and under-armed. The once famous Burger King brand urgently needed some fuel.

The Idea:

We publicly offered our biggest rival an olive branch, suggesting the ultimate burger mash-up: The McWhopper.

Bringing the Idea to Life:

It started with a print ad in the New York times and quickly spread across the internet. All traffic was directed to a media-kit website, ensuring the McWhopper burger became a reality. Finally, when McDonald’s said ‘No’, we teamed up with other burger brands to create the ultimate Peace Burger.

The Results:

The McWhopper campaign spread across the internet, reigniting the fire around the Burger King brand and driving Whopper sales across the country.