Since the Mighty Boosh is a quirky, idiosyncratic comedy, our strategy needed to mirror the show and be ‘sticky’ enough to fuel word of mouth conversations – either in person or on the internet.We needed to offer something tangible that young people could experience for themselves. We opened the Mighty Boosh Shopfront in trendy east London and used it to drive online and mobile ‘viral activity’.

- Viewing quadrupled. Series 3 was watched by 5.1million people, a 360% increase on Series 2.- Online Premiere generated 491,000 viewings- Facial recognition technology detected 12,447 faces- 17,120 phones detected by the shop front – and 2,057 people downloaded content- 3,200 viewed the video on YouTube