The campaign was 'social at heart', but resulted in a wide variety of events that highlighted NDG as the guarantor of coffee art. In addition to engagement on Facebook, we created a live event that attracted many people who subsequently shared their experiences online. It was not just a campaign, but also a content platform that can be used across different channels (e.g. SEO, Newsletters, Social, Paid). Thus, the creative idea live on even after the campaign is over, and identifies a future where NDG continuously can prove their worth as 'The Modern Art of Coffee'.

The campaign's content had a reach of more than 6,000,000, and more than 3,000 people wrote to us to have their portrait drawn in coffee. 170,000 engaged on Facebook, and people started using Michael’s pictures as their profile picture. National media Ekstra Bladet and TV2 covered the campaign by bringing features about it in prime time. Most important: Our 'always-on' banners showed much higher efficiency since the cost per. lead decreased by 27%, and compared to last year at the same time, online sales leads increased with 40%, and finally, sales of machines in the period increased by 58%.