Cannes Lions
PUBLICIS LIFE BRANDS RESOLUTE, London / MALARIA NO MORE / 2017
Overview
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Credits
Description
The film takes place in a grand, ornate executive office. It’s almost hard to imagine who would have the balls to sit in an office like this, particularly in this day and age. The camera ominously moves towards a desk and chair in the distance. The chair has its back to the audience, but we hear the speaker. He arrogantly regales the audience with his achievements and the secrets to his success. He also belittles other’s business leasers’ achievements. With his parting shot and using language designed to antagonise, he insults the audience by highlighting their lack of knowledge about him. As we approach the chair, it seems there’s no one sitting in it, but it then zooms in to reveal a mosquito and the plot twist: the business is malaria.
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