Malaria is the world’s deadliest ever disease. It's killed over 50 billion of us and still kills a child every 2 minutes.

Malaria No More is a charity organisation determined to end this disease in our lifetimes.

Brief: Get Malaria back in the public's mind and on world leaders' agendas to make the pledge to end it.

Objectives: Receive record funding at the Global Fund conference to help end malaria

In an increasingly crowded space we needed to do something that nobody had ever seen or done before.

Introducing The Voice Petition. The world's first petition you could sign simply with your voice.

To launch the petition we got David Beckham to speak 9 languages, using pioneering AI voice synthesis to engage his millions of followers globally.

He spoke using the voices of real malaria survivors - from parts of the world where malaria hits hardest. People from these cultures have rarely heard their language being used in such a global way, by such a prominent figure: Yoruba, Arabic, Kinyarwanda and more.

To sign the petition you just had to say "malaria must die". We would then take these voices to world leaders the day they were deciding how much to pledge to end malaria.

- Leaders can be pressured into action if they think the world is talking about a particular issue

- The power of voice. Your voice can help end malaria, with the world's first Voice Petition.

- Western audiences and those from cultures around the world where malaria is still a very real problem.

David Beckham's huge following on Instagram was the perfect place to drop the launch film. His fans all over the world watched him speak 9 different languages, with the voices of real Malaria survivors. Hearing an idol like David speak in Yoruba, or Arabic, fired up parts of the world often underrepresented in Western campaigns.

The launch film used truly groundbreaking AI voice synthesis, created by Synthesia. It was such a leader in its field Microsoft and Linkedin have used it in global conferences about AI film. And it won at renowned AI-festival, CogX.

The Voice Petition itself was a frictionless, mobile-based experience. Just tap record and say "Malaria Must Die" to 'sign' the petition.

When we had gathered all the real voices we geo-targeted world leaders at the Global Fund conference in Lyon. Amazingly the video playing the voices saying "malaria must die" was watched by 63%

$14.02 billion in funding.

The largest amount ever raised by for unilateral health organisation, which will help protect over 350m people from Malaria.

The Beckham launch film made it onto African TV, via Super Sport. Earned media in 37 African countries. A predominantly 'western' campaign, getting coverage on BBC, ITV, Sky, CNN etc., became truly global.

In the first hour alone there were 240,000 visits to the petition. People from 79 different countries spoke up to sign the petition by saying "malaria must die".

Most importantly Malaria is on course to be vanquished in our lifetime.