That’s why we developed a new technology.

An idea that combines relevance and reach.

A combination of geo-targeting and live messaging through social media.

A system that responded live to every comment or picture of a car that was posted.

To every relevant post within the same model range, KIA responded with an alternative offer.

On a picture of a BMW 3 series, we posted: “Nice car! Almost as nice as the KIA Carens. See you in Palais 4.”

6000 posts were screened, Kia responded to 1500 of them.

400 people reacted

a direct response of about 30%

and a very well received innovation by the target group:

Since the Brussels motor shown the system is used for geo-targeting and direct response around the car dealerships in Belgium.