Cannes Lions

THE MOUNTAIN DAD

YOMIKO ADVERTISING, Tokyo / JAPAN HEALTH MANAGEMENT ASSOCIATION / 2015

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This Movie will present the importance of complete medical checkup. We are asking for people to concern usually don't realize the happiness of health. This documentary, aiming to raise people awareness on the importance of the complete medical checkup, was made to make people think of the notion happiness. We aim to change people’s vision on the complete medical checkup as "a day for your loved ones" rather than "a scary day", "a troublesome day" or "something I’m not concerned with. "

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