Pre-Event:

Print, OOH and display campaign informing about the Orchestra and generating traffic to the microsite, where the audience could watch in real time the instruments construction, band rehearsals, and join them (by creating their own instruments and uploading videos making them sound).

Event:

The World Food Day we hosted the first concert where our No Hunger Orchestra played simultaneously in 3 European cities (London, Paris and Madrid), connected through live streaming.

All influencers and 13.000 people attended the event, where celebrities such as Alejandro Sanz, Vetusta Morla, Bo Saris, Ara Malikian and Edurne played with the band.

Post-Event:

Press release and a video with the best moments of the concert and a videocase to all media and influencers that we contacted and our event became the news of the day in TV, radio, press and internet!

The creation of the instruments and the concert got a media coverage valued at 1.92 million euros investing 0 euros on paid media.

More than 13,000 people attended the concerts in Madrid, London and Paris (100% of the capacity).

Celebrities such as Alejandro Sanz, Vetusta Morla, Bo Saris, Ara Malikian y Edurne created their own instruments, in addition to other 752 people created instruments made of non-edible parts of food and uploaded their videos.

Our website received more than 150,000 visits to watch the concert on streaming.

5,200 mentions on Social Media, on Twitter, Facebook and Instagram.