Cannes Lions

THE MOVIE IS JUST THE BEGINNING

R/GA, Los Angeles / NETFLIX / 2015

Film
Film

Overview

Entries

Credits

Overview

Description

The film is an intimate, unfiltered portrait of the way real children experience movies with their families, highlighting the Netflix service as a source of family togetherness.

Execution

Netflix and their creative partners conducted extensive casting searches consisting of street teams and open casting calls for real families. Over 150 interviews were conducted (most inside the families’ homes), and the pool was narrowed to 12. In order to capture true family rituals and activities surrounding movie night, we refrained from altering any of the families’ wardrobe and setting.

Similar Campaigns

12 items

1 Cannes Lions Award
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Lupin on the Move

2024, NETFLIX

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