A few weeks before the start of the festival, on a busy street in the St. Roch district (where the event is held), we set up the stunt in a bus shelter. Sponge balls were placed between 2 panes of glass, and a motion detector activated fans installed at the base of the structure when people stretched their arms out in front of them, lifting the balls into the air as if by magic.

The result: When passers-by entered the bus shelter and tried the stunt, it looked like they were “controlling” the magic red balls! The logo of Quebec City Magic Festival was displayed in the middle of the glass so that people would know they had just been part of a magic trick. Because of the small budget to make this happen, only 1 channel took part in the campaign: Metromedia.

Festival attendance hit the mark, and all paid shows drew sellout crowds.

The number of spectators was estimated at 12,000 in 2013, compared to 7,500 in 2012 and 7,000 the first year.

The 4th edition of the event is already confirmed for next year, and a number of magicians from outside Quebec have expressed interest in taking part.