Cannes Lions

The mind-reading billboard

LG2, Quebec / QUEBEC CITY MAGIC FESTIVAL / 2018

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Overview

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OVERVIEW

Description

Two weeks before the Quebec City Magic Festival, a mind-reading billboard in a digital bus shelter in downtown Quebec City mystified passersby by performing a classic magic trick using technology to guess their cards.

Execution

The bus shelter became the Quebec City Magic Festival's first act, performing a classic magic trick. Eye-tracking technology was used to read people's minds and surprise them by guessing their cards.

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