Cannes Lions

The mind-reading billboard

LG2, Quebec / QUEBEC CITY MAGIC FESTIVAL / 2018

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

Two weeks before the Quebec City Magic Festival, a mind-reading billboard in a digital bus shelter in downtown Quebec City mystified passersby by performing a classic magic trick using technology to guess their cards.

Execution

The bus shelter became the Quebec City Magic Festival's first act, performing a classic magic trick. Eye-tracking technology was used to read people's minds and surprise them by guessing their cards.

Similar Campaigns

12 items

Festival

EPOCH FILMS, Los angeles

Festival

2017, STUBHUB

(opens in a new tab)