Cannes Lions
LG2, Quebec / QUEBEC CITY MAGIC FESTIVAL / 2018
Overview
Entries
Credits
Description
Two weeks before the Quebec City Magic Festival, a mind-reading billboard in a digital bus shelter in downtown Quebec City mystified passersby by performing a classic magic trick using technology to guess their cards.
Execution
The bus shelter became the Quebec City Magic Festival's first act, performing a classic magic trick. Eye-tracking technology was used to read people's minds and surprise them by guessing their cards.
Similar Campaigns
12 items