We created a video-banner with a surprise. At first, it seems to advertise a new, revolutionary dish soap.

When clicked, the video also starts as a cliché dish-soap ad. It climaxes with the actual product reveal: "Maggi Secretul Gustului" seasoning.

The banner then takes the user straight to the product page.

The campaign was just launched, so there are no meaningful results to be shared yet. However, the first encouraging reactions regarding the click rate and buzz made the client plan turning this into a national TV campaign in summer.