OH-Saft! offers freshly press orange juice every day.

Via a subscription, their customers get every two weeks a box of fresh oranges delivered home.

An electrical citrus press which is being supplied for free, is used to press fresh orange juice.

But how do you promote fresh orange juice if you don't have fresh oranges and an electrical citrus press at hand?

The idea of using a citrus press as a reference came quickly.

We then produced various models via 3D printing, until we found the perfect shape for bottle and lid,

which was then produced by a german glass manufacturer.

A box of 12 bottles looks like a box of fresh oranges, due to the orange -shaped and -textured lids.

When you take a bottle in your hand and un-screw the lid, you are immediately reminded of the pressing and squeezing actions of a citrus press. The experience of freshly pressed orange juice can't be closer.