A web experience made up of two parallel and interlinked stories. The biggest challenge was ensuring smooth and accurately synchronised playback with latency free switching between the two films. Dedicated desktop and mobile/tablet versions were optimised to make the latency-free switching between stories possible.

'The Other Side' was simultaneously rolled out to 22 regions across Europe, integrated directly in each market's own YouTube channel yet accessible to all through the single global campaign URL.

Following the experience, participants were encouraged to share before learning more about the Civic range on Honda's existing websites.

Average dwell time was 2min 52sec, which is the entire length of the experience, far exceeding averages.

In advertising evaluation research, the film scored 58% for captivation, versus the car ad norm of 34%.

There were 5m visits to the site, with 90% of traffic driven organically, and over 90,000 social network shares.

Traffic to the Civic website doubled due to post-experience click-throughs.

Over 5000 people gave their email to find out more about the Type-R, far exceeding targets.

Consideration doubled when people pressed 'R' and experienced 'the other side'.

Brand desire increased by 3% pre campaign to post campaign.