When Allianz presented a new car insurance policy with 100% coverage, we discovered that only one other insurance company offered a similar product, but they had never advertised this huge advantage.

The objective was to launch this revolutionary product directly to its core target of A-B socioeconomic level consumers, heavy users of social media channels with an impactful activation that would set it apart from the stale communication of the category.

Response to the activation was extremely positive, but limited to participants in the stunt and bystanders.

The real measure of its success was seen online. Videos were distributed on social networks achieving spectacular results for a category with very low penetration in the country.

YOUTUBE Allianz-Colombia Channel:

472.301 views in 1 month.

705.620 in 2 months.

941.994 in 3 months.

FACEBOOK:

493.089 likes.

534% increase in new fans.

AND MOST IMPORTANT: SALES!

Allianz car insurance grew by an impressive 36,7% versus a 6,51% average growth of the category.

Allianz share of the insurance market for 2012 grew from 24,83% to 30,45%.