Using the most traditional digital format, we used the space to entertain the user while getting our message through. We created a banner simulating the classical Tetris game, but with cars. Users could interact and play placing cars in their preferred spot. On one side of the board we placed a "Park Assist" button. When clicking on it, the game stopped and all the cars rearranged in lines, to end up perfectly parked, like a Logan would on any street when activating the Park Assist feature. All the lines would start to disappear, as in real Tetris. When our "parking lot" became clear a picture of the new Logan rolled down with the message: New Renault Logan, with Park Assist.

It was seen by one 500k users in Argentina, and the interactivity rose to 70%, giving us a chance to communicate the new feature successfully. In the a month following the launch, hits on the Logan section of Renault’s website were up 130% and our dealerships reported a significant increase in purchase enquiries as well.