The after-work spirit occasion has steadily been replaced by a beer or wine occasion over the past ten to twenty years. Insight revealed that this was due to a massive lack of understanding of spirits, and this, combined with larger financial outlay required, resulted in a reluctance to use them.

The Mixionary posters were designed as part of the strategy to launch the Mixionary brand and mixionary.com – an online destination that breaks down the mystique around mixed drinks and cocktails.

Each limited edition print is one cocktail, screen-printed with proportionate colour blocks that represent the volume of each ingredient. Metallic inks have been used to highlight each of Diageo’s Premium brands for each cocktail and are printed on a KW Doggett’s Keay Kolour craft stock.

The limited edition posters were printed, framed and placed in an art gallery and guests were given the opportunity to buy a print for themselves. While the posters were unbranded, mixionary.com information was provided at the event. They’re collectable pieces that will live on with the fans of each drink.