Cannes Lions

THE PEOPLE'S CAR PROJECT

WEAREFLINK, Hamburg / VOLKSWAGEN / 2012

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This Internet Film aired on the biggest Chinese Video Platforms to drive traffic to Volkswagen's 'People's Car Project' - www.zaoche.cn. A project that inspires people to come up with new ideas about cars and mobility. The result will be a new car, the first Volkswagen created by the people for the people. 'PARKING' is a film out of a series to spark people's imagination to create their own car ideas. No matter how odd, which color, shape or function. A car can be anything.

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