The first thing we had to do was uncover a truth about food. We found that people often make food with the intention of sharing it with others and this occasion often involves so much more than just the plate of food in front of them. It’s about the experience they give their guests, the atmosphere they create and the entertainment they provide. And it is on these things, together with the food they prepare, that their skills as a host are judged. But thanks to DStv, all wannabe hosts have nothing to fear because DStv’s extensive programming provides viewers with all the skills they need to become the ultimate host and throw an event that all their friends will be talking about. To communicate this, we created a pocket-size Perfect Host Handbook, which contains all the information wannabe hosts need to host the perfect dinner party. Each chapter provides viewers with handy tips to improve their various hosting skills and at the end of each one, they are pushed to a relevant DStv show so they can receive even more tips regarding that particular skill.

By associating the common interest of food with the idea of hosting, we were able to show the food lovers that there are actually a lot more shows on DStv that are relevant to them than they think.