Cannes Lions

The Night Manager

ELASTIC, Santa Monica / BBC / 2016

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Film

Overview

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Overview

Description

The Night Manager needed a main title that could establish a link between luxury commodification, and the commodification of deadly weapons within the illegal arms trade. We repurposed iconic scenes of decadence into moments of beautiful violence and destruction. By referencing the glamour of James Bond, while also hinting at a darker and more complex moral edge, we hoped to draw the audience into this murky world of wealth, power and tragedy.

Execution

We started with a broad reference hunt of jewelry ads and fashion branding. There is something magic about how glass and crystal looks in jewelry ads - an intense level of focus and polish. We took all the weapons we recognize from the nightly news, and all those guns and aircraft that populate games like Call of Duty.

Gathering those and putting them in a situation where we treat them like a perfume bottle in a magazine ad.

By making the colors vivid, oversaturated and spanning the spectrum from blues through golds and reds our hope was we’d tap that feeling you get when you’ve overindulged — a slightly sickly feeling that creeps up on you that you’ve gone too far, that something isn’t right.

We used entirely CGI to create our sequence, and also designed the logo.

Outcome

The main titles have received positive acclaim across news outlets and in reviews. They have featured with interviews on the esteemed Motion Design blog motionographer.com.

Ratings have been strong for the John Le Carré adaptation across the six parts, averaging 6.3M overnight viewers. The finale took 6.61M for the mini series' best overnight score, and a 28% share in the UK.

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