Cannes Lions

The Perfect Match

LEO BURNETT TORONTO, Toronto / LEO BURNETT / 2016

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

There was not much we could do to the match. However, we discovered the success and joy of lighting things required different types of matches. Some long in length and others short. We developed - The Perfect Match! One matchbox with four lengths of matchstick. Now, no matter what needs to be set ablaze around your home, you have to reach for just one box.

Execution

Scale:

11.5"h x 2.25"w x 1.125"d

Paper:

Wrap: Cranes Lettra 110lb cover

Tray: 18pt C1S card with a soft touch laminate with a double sided Tyvek pull-tab fastened at the top for easy sliding

Design:

Custom made match box

Custom match sizes

Custom illustration bold, playful + sans serif typeface to match the illustrations

4 Pantone colours

Embossed graphics on the wrap

1,120 Units.

Outcome

The piece shows off the agency's ability to discover a need, develop a solution and design and writing crafts. A gift to our clients, but also a reminder of what we do all year for their brands.

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