In 2011, The University of Phoenix’s would launch its next generation of online learning - The Phoenix Lecture Series. The University had hired 1 of the world's premiere innovation specialists to give a special lecture for its students.

We replaced the professor with a 3D hologram and took him on the road. Students were able to watch the professor dissolve into bits and atoms, as his lecture details, in front of a live audience, inside 3D kiosks and as an online video. Unique to the live audience, however, was that the professor on stage, though he was a hologram, he was accompanied by physical props guided by unseen stage hands.Taking the 3D installation on the road served as a litmus test for new and exciting ways to deliver inspiring content, and show us how principles in technology and entertainment can be used to make education more interesting and much more spectacular.

Results:o Views of the excerpts through our social media campaign equated to over 13m views in 4 weeks o Drove significant traffic to the .edu page (100,000+; with an average click-through rate of of 3.29%)o 38,000 social engagements o 12.7% lift in brand perception (vs Control)Interestingly, 9 months later, the same digital holographic technology that brought Mr Negroponte to the stage would bring Tupac to life (quite literally) at The Coachella Music Festival.