Sina started the simple act that became the effort's signature signature:

Millions of people posted selfies at the Great Wall of China, holding up signs that said "You are famous here Dorian". This simple, powerful act made Dorian famous not just in his dream of China—but, in fact, the entire world.

First, Sina activated its massive local influencer network, such as @??? with 7.4 million followers across headlines, landing pages, and others. And working, with China Red Cross and China Philantrophy Times, they created offline activities that drove to Weibo.

Together they made the hashtag #D-Strong" China's hottest topic, with 1.2 billion organic impressions.

But more importantly, Sina started the simple act that became the effort's signature signature: Millions of people posted selfies at the Great Wall of China, holding up signs that said "You are famous here Dorian".

This simple, powerful act made Dorian famous not just in his dream of China—but, in fact, the entire world.

Hollywood celebrities began taking part, such as Justin Bieber, Adam Sandler, Conan O'Brien, Carson Daly, among many others.

It was a true global phenomenon that touched more than a billion, and proved the power of social.

But far more important than any of that, Sina Weibo, in its quest to be a platform for social good, succeeded in its sole objective.