Cannes Lions
GREY WORLDWIDE (INDIA), Mumbai / PIONEER / 2005
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The advent of television and other forms of electronic media made people think it was the end of newspapers. The Pioneer, being one of the oldest English newspapers in India, realised that it had to do something to tell people that newspapers are still the most trusted form of news medium and, therefore, the most powerful. The target audience of this banner included anybody and everybody in India who logged onto the Internet. It was part of a multimedia campaign.
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