Eurobest
CHEIL UKRAINE, Kiev / SAMSUNG / 2017
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The ad, which features the strapline “More space than you can imagine,” shows a boy counting down the days until his father returns home from his work on a polar station.
At the end of a month-long wait, the father returns home to find his son has created his own polar world inside the fridge, featuring paper animals, machines and a paper version of himself. A 'Welcome home!' message has also been woven into the scene.
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