Cannes Lions

The Pollupets

SID LEE, Montreal / EARTH DAY / 2016

Digital Proof JPG
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The posters directed viewers to our campaign website where we auctioned the Pollupets, an exclusive collection of educational plush toys each handcrafted from recycled materials. With limited quantities available, symbolizing the need to act now before the animals become extinct, the Pollupets sold out. The average winning bid was $240, and some sold for over $300. All proceeds were donated to Earth Day.

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