ARGOS is the clinic with highly professional approach. They need to attract pet owners by offering them not only the urgent help, but also the regular diagnostics.

We inserted the flags into the dog poop in the city parks with the hints about dog's potential condition based on a particular poop colour, the QR-code on a flag lead to the ARGOS clinic website. Also we installed branded containers for dog poop and bags with simple message "Bring your pet's poop to the clinic or simply throw it away". In a week the number of clinic patients grew up to 40%

The dog poop in the streets around the clinic was marked with various flags. Each flag made "the landmine" visible and at the same time described the potential health condition of the animal based on the color of the poop. Branded containers with special bags for poop gathering were placed in the streets to give a simple message: Clean after your dog - or bring the poop to Argos for diagnostics. The dog poop was actually used as a kind of media. And this point of view of the city problem stressed the professional approach of the clinic: what irritates the regular passer-by can be the matter of diagnostics for the professional eye.

The overall campaign budget was 1500 $. The estimated amount of pet owners seeing the campaign is 3500 (70% of local dog owners). The cost per contact was 0.48 $. Response rate was 5.7% For the first month of the campaign Argos Veterinary Clinic had about 40% visits increase (+200 new visitors). Month revenue demonstrated 32% increase.