Cannes Lions
HERE BE DRAGONS, Los Angeles / GENERAL ELECTRIC / 2017
Overview
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Credits
Description
A Balloon Ride to Space,” episode 4 of "The Possible", takes you where few have gone before. You’ll witness the construction of a technologically advanced balloon that, when inflated, is as big as a football stadium…soar 100,000 feet above Earth…and experience an utterly unique and awe-inspiring perspective on the planet we call home. World View, the company behind the balloon, plans to offer commercial flights starting in 2018.
Execution
Each of the five episodes was timed to be released separately from January 19th, 2017 ("Hello, Robot") through April 21st, 2017 ("Hoverboard"). Each release was accompanied by a feature on Mashable before hitting VR platform Within, YouTube360 and Facebook360.
Outcome
The launch of every episode received at least 20 million impressions across General Electric and Mashable's own promotions and social media shares.
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