Spikes Asia
KYMECHOW COMMUNICATIONS, Hong kong / PRUDENTIAL / 2019
Overview
Entries
Credits
Background
The story is based on the true life experience of the actress in the film, Mandy Lam, who agreed to act out a scene that actually happened to her . When she discovered that she had breast cancer, she tried to break off her relationship with her boyfriend. He would not accept this, and instead, proposed to her, devoting himself from then on to cook for her continually through her treatment.
No other actress was more relevant for this part, than the person who's real life experience it is based on. It was incredibly brave for Mandy Lam to agree to act the story of an ordeal she actually went through and which was well publicised.
They eventually married, and she went on to win awards as an actress.
Execution
Originally we had written a fictitious story about cancer survival which could have been played by any good actress. But we knew that Mandy Lam had appeared in previous Prudential campaigns, albeit in a testimonial capacity. When we considered her own real life story, we had the idea to write a new script based on her own real life experience, then approached her to see if she would agree to play the part. It was a very emotional meeting, and we were prepared for her to say no, considering what she had been through. Incredibly, she agreed. If she had not, we would have reverted back to a different story.
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