Cannes Lions

The Purse

AMVBBDO, London / DIAEGO / 2019

Film

Overview

Entries

Credits

Overview

Execution

The film tells the true story of two brothers, David and Gareth Rees.

When their mother died, she left them all her money - on the condition

that they spend it all following the sport she loved: rugby.

We wanted to make our true story feel as true as possible.

So we asked the brothers if they would portray themselves on screen.

They said yes – and we filmed them in three different countries over five days.

They even agreed to recreate their mother’s funeral for the film.

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