To shoot the spot, the award-winning movie director used a Spidercam, a cable-suspended camera system commonly used for sporting events. Every error in the commercial comes from a real glitch he and our team have experienced or found through research. “We didn’t just make things up out of thin air,” he said. “There was no shortage of outrageous glitches that have happened in computer games.” The spot was photographed by an Academy Award–nominated DP behind multiple blockbuster films.