Cannes Lions

The Responsive Lookbook

FRED & FARID SHANGHAI, Shanghai / DIESEL / 2017

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

THE AGENCY HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEANS BUT IS ALSO ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY.

DIESEL JOGG JEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY; SO HOW CAN WE DIGITALLY DEMONSTRATE IT?

SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE DENIM; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY.

WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW

Execution

BAHAUS INSPIRED, THE ALL DESIGN ELEMENTS FOCUS ON BEAUTIFYING THEIR FUNCTION.

SIMPLIFIED TO ITS PUREST FORM (BLACK AND WHITE, ARIAL FONT) THE DESIGN IS HERE TO SERVE THE IDEA : REINVENT THE USE OF RESPONSIVE WEB DESIGN TO DEMONSTRATE A PRODUCT BENEFIT.

A MINIMALIST YET ENTERTAINING USE OF RESPONSIVE WEB DESIGN.

Outcome

62 PR Coverages

12.9M online readership

358K Estimated coverage views

1.93K Social shares

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