We got the birds to take guerilla action.

We created an installation giving the impression that birds had covered a car, with an older generation engine, with their protests while leaving a new Ford Focus with environmental friendly ecoboost technology unscathed.

The message was on a display on top of the car 'Don’t give nature reasons to hate your car. Ford Focus with EcoBoost technology'.

In order to create big impact, it was imperative to find a place with abundant traffic. So, we parked the cars in one of most busy places in Lisbon, right in the centre, where hundreds of pedestrians and drivers have seen and photographed the action (please watch video).